Emily Hanley | Performance Content Strategist
About Me: Content and Creative Strategist with 5+ years of experience scaling revenue through structured messaging systems. Expert at driving creative velocity (5.6x increase) and optimizing acquisition efficiency (+12% ROAS) using custom AI workflows and full-funnel strategy.
Skills: Copywriting | Advertising Copy | SEO Strategy | Creative Strategy | Brand Governance | Performance Messaging | AI Prompt Engineering | Conversion Rate Optimization (CRO) | Paid Media Strategy | Landing Page Architecture
Work Experience:
Warmies | Content Strategist (Creative & Brand Strategy)
Jan 2023 – Present
Directly oversee the intersection of brand voice, performance insights, and cross-channel execution. Expanded scope materially beyond core messaging to own paid strategy, landing page optimization, and the development of scalable brand systems to drive revenue growth.
-
Paid Growth Ownership: Architected a high-velocity testing framework that increased creative output by 5.5x (566% monthly increase). Managed high-spend creative strategy that scaled spend to $600k+ while simultaneously decreasing CPA and lifting ROAS from 1.90 to 2.12.
-
Engagement Optimization: Drove a 27% increase in CTR through disciplined creative iteration and audience alignment; leveraged historical data to bridge the gap between brand POV and high-converting performance hooks.
-
Conversion Continuity: Served as the "connective layer" between paid ads and landing pages; optimized messaging architecture to ensure continuity and reduce friction, directly improving CVR across the acquisition funnel.
-
Systems Innovation: Developed and trained a custom AI system on brand tone, compliance, and performance data to increase creative velocity and protect brand consistency during rapid scaling.
Hype House | Copywriter (SEO & Marketing Content)
April 2020-2023
Managed end-to-end SEO content production for a diverse portfolio of e-commerce clients. Focused on driving organic traffic and brand authority through data-backed storytelling and long-form narrative development.
-
Multi-Channel Content Strategy: Developed and executed high-conversion marketing copy and SEO-driven content tailored to specific e-commerce niches, improving search visibility and brand storytelling for client businesses.
-
Long-Form Narrative Ownership: Architected and authored comprehensive informational eBooks and white papers, translating complex product value propositions into engaging, long-form assets for lead generation.
-
Editorial Governance: Served as the lead editor for a cross-functional team of writers, ensuring all deliverables met rigorous brand voice standards, SEO best practices, and technical accuracy.
-
Strategic Execution: Leveraged deep industry research to produce high-performing blogs and articles that highlighted product benefits and drove consumer engagement under accelerated agency timelines.
Writer’s Assistant | Scripted Features & Series
2019 – 2020
-
Creative Analysis: Provided comprehensive coverage, tonal references, and strategic notes for scripts, books, and international television formats.
-
Creative Execution: Facilitated the integration of production and network feedback into scripts for features and series, ensuring narrative and tonal consistency.
Stacks | Staff Writer
Season 1
-
High-Velocity Ideation: Architected daily live shows under impossible deadlines, churning out monologues, topical deep-dives, and pop culture games that (mostly) made people laugh.
-
The "Punch-Up" Specialist: Served as the room’s human highlighter, aggressively editing and "punching up" scripts to ensure every joke landed and every segment moved.
-
Script Governance: Acted as Script Supervisor, maintaining order in the chaos by ensuring final scripts were polished, timed, and production-ready for live broadcast.
Amazon | Standup
Wrote and performed a standup special on Laugh After Dark.